Choosing SEO as Your Career

Its always better to know in advance what you can expect from a career in SEO.

Some Good Reasons to Choose SEO as Your Career

1  High demand for SEO services

2 A LOT of people have made a successful SEO career

3 Search Engine Optimizers make Good Money

4 Only Web-Designing and Development  MAY NOT be enough 

5 Logical step ahead if you come from marketing or advertising

6 Lots of Learning

7 SEO is already recognized as a career

Some Ugly Aspects of SEO

1 Dependent on search engines 

2 No fixed rules 

3 Rapid changes in rankings

4 SEO requires Patience

5 Black hat SEO

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Top 10 SEO Mistakes

1:Targetting the wrong keywords

This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.

2 :Ignoring the Title tag

Leaving the title tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your title tag shows in the search results as your page title.

3:A Flash website without a html alternative

Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more tips for optimizing Flash sites. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.

4:JavaScript Menus

Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.

5:Lack of consistency and maintenance

Our friend Rob from Blackwood Productions often encounters clients, who believe that once you optimize a site, it is done foreve. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.

6:Concentrating too much on meta tags

A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.

7:Using only Images for Headings

Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet or consider this approach: http://www.stopdesign.com/articles/replace_text.

8:Ignoring URLs

Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.

9:Backlink spamming

It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks. Here are some more information on The Importance of Backlinks

10:Lack of keywords in the content

Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.

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Tourisam In Kerala

Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ten paradises of the world by the National Geographic Traveler, Kerala is famous especially for its ecotourism initiatives.[1] Its unique culture and traditions, coupled with its varied demography, has made Kerala one of the most popular tourist destinations in the world. Growing at a rate of 13.31%, the tourism industry is a major contributor to the state's economy.[2]
Until the early 1980s, Kerala was a hitherto unknown destination, with most tourism circuits concentrated around the north of the country. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation—the government agency that oversees tourism prospects of the state—laid the foundation for the growth of the tourism industry. In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tag line Kerala- God's Own Country was adopted in its tourism promotions and became synonymous with the state. Today, Kerala Tourism is a global superbrand and regarded as one of the destinations with the highest brand recall.[3] In 2006, Kerala attracted 8.5 million tourists–an increase of 23.68% in foreign tourist arrivals compared to the previous year, thus making it one of the fastest growing tourism destination in the world.[4]
Popular attractions in the state include the beaches at Kovalam, Cherai and Varkala; the hill stations of Munnar, Nelliampathi, Ponmudi and Wayanad; and national parks and wildlife sanctuaries at Periyar and Eravikulam National Park. The "backwaters" region—an extensive network of interlocking rivers, lakes, and canals that centre on Alleppey, Kumarakom, and Punnamada—also see heavy tourist traffic. Heritage sites, such as the Padmanabhapuram Palace, Hill Palace, Mattancherry Palace are also visited. Cities such as Kochi and Thiruvananthapuram are popular centres for shopping and traditional theatrical performances.
The state's tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering and personal growth of the local population. Efforts are taken to minimise the adverse effects of traditional tourism on the natural environment, and enhance the cultural integrity of local people.

Major attractions

Beaches

Flanked on the western coast by the Arabian Sea, Kerala has a long coastline of 580 km (360.39 miles); all of which is virtually dotted with sandy beaches.

Backwaters

 

 

The backwaters in Kerala are a chain of brackish lagoons and lakes lying parallel to the Arabian Sea coast (known as the Malabar Coast). Kettuvallam (Kerala houseboats) in the backwaters are one of the prominent tourist attractions in Kerala. Alleppey, known as the "Venice of the East" has a large network of canals that meander through the town. The Vallam Kali (the Snake Boat Race) held every year in August is a major sporting attraction.
The backwater network includes five large lakes (including Ashtamudi Kayal and Vembanad Kayal) linked by 1500 km of canals, both manmade and natural, fed by 38 rivers, and extending virtually the entire length of Kerala state. The backwaters were formed by the action of waves and shore currents creating low barrier islands across the mouths of the many rivers flowing down from the Western Ghats range.

Hill stations

 

Eastern Kerala consists of land encroached upon by the Western Ghats; the region thus includes high mountains, gorges, and deep-cut valleys.

Wildlife

 

Most of Kerala, whose native habitat consists of wet evergreen rainforests at lower elevations and highland deciduous and semi-evergreen forests in the east, is subject to a humid tropical climate. however, significant variations in terrain and elevation have resulted in a land whose biodiversity registers as among the world’s most significant

Festivals

 

The major festival in Kerala is Onam. Kerala has a number of religious festivals. Thrissur Pooram and Chettikulangara Bharani are the major temple festivals in Kerala.

Radiation Tourism

 

Karunagappally Taluk Karunagappalli#Places of Interest in Kollam District is the world's hottest spot of natural radiation. The radiation is caused by monazite sands which contain the radioactive element, thorium.

Ayurveda

Medical tourism, promoted by traditional systems of medicine like Ayurveda and Siddha are widely popular in the state, and draws increasing numbers of tourists. A combination of many factors has led to the increase in popularity of medical tourism: high costs of healthcare in industrialised nations, ease and affordability of international travel, improving technology and standards of care.

Culture

 

Kerala's culture is mainly Dravidian in origin, deriving from a greater Tamil-heritage region known as Tamilakam. Later, Kerala's culture was elaborated on through centuries of contact with overseas cultures.

Arts of Kerala

 

The Indian state of Kerala is well known for its diverse forms of performing arts. The various communities in Kerala contribute to its rich and colorful culture.
Hindu Arts
Kathakali
Koodiyattom
Theyyam
Thira
Theeyaattam (Thiyyattu)
Mohiniyattam
Kutiyattam
Kerala Natanam
Panchavadyam
Thullal
Ottamthullal
Garudan Hanging
Kolam Thullal
Poorakkali
Mudiyett
Kummattikali
Kuthiyottam
Thiriyuzhichil
Kalaripayattu
Mangalamkali
Marathukali
Malayikuthu
Charadupinnikkali
Kothammuriyattam
Chakyar Koothu
Nangiar Koothu
Sopanam
Thacholikali
Sarpam Thullal
Pulluvan Paattu
Yakshagana in Kasaragod

Muslim Arts
Oppana
Mappila Paattu
Kolkali
Duff Muttu
Kuthu Ratheeb

Christian Arts

Margam Kali
Chavittu Nadakam

Awards

 

The state has won numerous awards for its tourism initiatives. These include:
2005 - Nominated as one among the three finalists at the World Travel and Tourism Council's ‘Tourism for Tomorrow’ awards in the destination category.[23]
Das Golden Stadttor Award for Best Commercial, 2006


A grassy hill in Ranipuram, Kasaragod.
Pacific Asia Travel Association
Grand award for Environment, 2006
Gold award for Ecotourism, 2006
Gold award for Publication, 2006
Gold Award for E-Newsletter, 2005
Honourable Mention for Culture, 2005
Gold Award for Culture, 2004
Gold Award for Ecotourism, 2004
Gold Award for CD-ROM, 2004 and 2003
Gold Award for Marketing, 2003
Grand Award for Heritage, 2002


Nelliampathi forest


Kerala, nicknamed as "God's own country", has a reputation of being one of the most beautiful states in Southern India. Shown here is Munnar, in Kerala.
Pacific Asia Travel Writers Association
International Award for Leisure Tourism, 2000–2001
Government of India
Best Performing Tourism State, 2005
Best Maintained Tourist-friendly Monument, 2005
Best Publishing, 2005
Best Marketed and Promoted State, 2004.
Best Maintained Tourist-friendly Monument, 2004
Best Innovative Tourism Project, 2004
Best Promotion Literature, 2004
Best Publishing, 2004
Best Performing State for 2003, 2001, 2000 and 1999 - Award for Excellence in Tourism.
Best Practices by a State Government, 2003
Best Eco-tourism Product, 2003
Best Wildlife Sanctuary, 2003
Most Innovative Use of Information Technology, 2003 and 2001
Most Tourist-friendly International Airport, 2002
Most Eco-friendly Destination, 2002
Best Tourism Film, 2001
Outlook Traveller - TAAI
Best State that promoted Travel & Tourism, 2000–2001
Federation of Indian Chambers of Commerce and Industry
Award for Best Marketing, 2003
Award for Best Use of IT in Tourism, 2003
Galileo - Express Travel & Tourism
Award for the Best Tourism Board, 2006
Award for the Best State Tourism Board, 2003

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Kerala God's Own and God Sown Country

Government



The Kerala Legislative Assembly Building in Thiruvananthapuram
The state's 2005–2006 budget was 219 billion INR.[73] The state government's tax revenues (excluding the shares from Union tax pool) amounted to 111,248 million INR in 2005, up from 63,599 million in 2000. Its non-tax revenues (excluding the shares from Union tax pool) of the Government of Kerala as assessed by the Indian Finance Commissions reached 10,809 million INR in 2005, nearly double the 6,847 million INR revenues of 2000.[74] However, Kerala's high ratio of taxation to gross state domestic product (GSDP) has not alleviated chronic budget deficits and unsustainable levels of government debt, impacting social services.[75]
The Legislature comprises the Governor of Kerala appointed by the President of India and the Kerala Legislative Assembly. The Governor has the power to summon and prorogue the Assembly or to dissolve the same. The Members of the Legislative Assembly are directly elected once in 5 years.[76] Kerala hosts two major political alliances: the United Democratic Front (UDF—led by the Indian National Congress)and the Left Democratic Front (LDF—led by the Communist Party of India (Marxist) (CPI(M)). At present, the LDF is the ruling coalition in government; V.S. Achuthanandan of the CPI(M) is the Chief Minister of Kerala and Oommen Chandy of the UDF is the Chief Opposition leader. Strikes, protests and marches are ubiquitous in Kerala due to the comparatively strong presence of labour unions.

Economy

Since independence, Kerala was managed as a democratic socialist welfare economy. Since the 1990s, liberalisation of the mixed economy allowed onerous Licence Raj restrictions against capitalism and foreign direct investment to be lightened, leading to economic expansion and job creation. In fiscal year 2007-2008, nominal gross state domestic product (GSDP) was Rs 162,414.79 crore (US$ 35.24 billion).[79] Recent GSDP growth (9.2% in 2004–2005 and 7.4% in 2003–2004) has been robust compared to historical averages (2.3% annually in the 1980s and between 5.1%[80]:8 and 5.99%[81] in the 1990s).[80]:8 The state clocked 8.93% growth in enterprises from 1998 to 2005 compared with 4.80% nationally.[82] Relatively few such enterprises are major corporations or manufacturers.[60] Kerala's Human Development Index rating is the highest in India.[83] This apparently paradoxical "Kerala phenomenon" or "Kerala model of development" of high human and low economic development results from the strong service sector.[60]:48[84]:1 Kerala's economy depends on emigrants working in foreign countries (mainly in the Persian Gulf countries such as United Arab Emirates or Saudi Arabia) and remittances annually contribute more than a fifth of GSDP.[13][14][15]


Rural women processing coir threads
The service sector (including tourism, public administration, banking and finance, transportation, and communications—63.8% of GSDP in 2002–2003) and the agricultural and fishing industries (together 17.2% of GSDP) dominate the economy.[81][85] Nearly half of Kerala's people are dependent on agriculture alone for income.[86] Some 600 varieties[62]:5 of rice (Kerala's most important staple food and cereal crop)[87]:5 are harvested from 3105.21 km² (a decline from 5883.4 km² in 1990)[87]:5 of paddy fields; 688,859 tonnes are produced per annum.[86] Other key crops include coconut (899,198 ha), tea, coffee (23% of Indian production,[88]:13 or 57,000 tonnes[88]:6–7), rubber, cashews, and spices—including pepper, cardamom, vanilla, cinnamon, and nutmeg. Around 1.050 million fishermen haul an annual catch of 668,000 tonnes (1999–2000 estimate); 222 fishing villages are strung along the 590 km coast. Another 113 fishing villages dot the hinterland.
Traditional industries manufacturing such items as coir, handlooms, and handicrafts employ around one million people. Around 180,000 small-scale industries employ around 909,859 Keralites; 511 medium and large scale manufacturing firms are located in Kerala. A small mining sector (0.3% of GSDP)[85] involves extraction of ilmenite, kaolin, bauxite, silica, quartz, rutile, zircon, and sillimanite.[86] Home gardens and animal husbandry also provide work for hundreds of thousands of people. Other major sectors are tourism, manufacturing, and business process outsourcing. As of March 2002, Kerala's banking sector comprised 3341 local branches; each branch served 10,000 persons, lower than the national average of 16,000; the state has the third-highest bank penetration among Indian states.[89] Unemployment in 2007 was estimated at 9.4%;[90] underemployment, low employability of youths, and a 13.5% female participation rate are chronic issues.[91]:5, 13[92] Poverty rate figures range from 12.71%[93] to as high as 36%.[94] More than 45,000 residents live in slum conditions.[95]
The state treasury has suffered loss of thousands of millions of rupees thanks to the state staging over 100 hartals annually in recent times. A record total of 223 hartals were observed in 2006, resulting in a revenue loss of over Rs 2000 crore.

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Kerala The God's Own Country

Kerala (Malayalam: കേരളം, pronounced [Kēraḷam]( listen)) is a state in the south-western part of India. It was created on 1 November 1956, with the passing of the States Reorganization Act bringing together the areas where Malayalam is the dominant language.

The state has an area of 38,863 km2 and is bordered by Karnataka to the north, Tamil Nadu to the south and the east and the Lakshadweep Sea[note] towards the west. Thiruvananthapuram is the capital and largest city of Kerala. Kochi, Kottayam and Kozhikode are other major cities. Kerala is also known for its so many small towns that scatter across the state.

From as early as 3000 BCE, Kerala had established itself as the major spice trade centre of the world. A 3rd-century-BC rock inscription by emperor Asoka the Great attests to a Keralaputra.[4] Around 1 BC the region was ruled by the Chera Dynasty, which traded with the Greeks, Romans and Arabs. The Tamil Chera dynasty, Ays and the Pandyan Empire were the traditional rulers of Kerala whose patriarchal dynasties ruled until the 14th century.[5][6] The Cheras collapsed after repeated attacks from the neighboring Chola and Rashtrakuta kingdoms. Feudal Namboothiri Brahmin and Nair city-states subsequently gained control of the region.[7] Contact with Europeans after the arrival of Vasco Da Gama in 1498 gave way to struggles between colonial and native interests. By early 16th century, the Portuguese established their domination. They were defeated by the Dutch in 1663, who in turn were forced out of the land by the British East India Company in 1795, bringing the area under British dominion. After independence, the state of Kerala was created in 1956 from the former state of Travancore-Cochin, the Malabar district of Madras State, and the Kasaragod taluk of Dakshina Kannada.[8]
Kerala is a popular tourist destination famous for its backwaters, Ayurvedic treatments [9] and tropical greenery. Kerala has a higher Human Development Index than all other states in India.[10][11] The state has a literacy rate of 94.59 percent,[2] the highest in India. A survey conducted in 2005 by Transparency International ranked Kerala as the least corrupt state in the country.[12] Kerala has witnessed significant migration of its people, especially to the Persian Gulf countries during the Kerala Gulf boom, and is heavily dependent on remittances from its large Malayali expatriate community.

Kerala is wedged between the Lakshadweep sea and the Western Ghats. Lying between north latitudes 8°18' and 12°48' and east longitudes 74°52' and 77°22',[49][50] Kerala experiences the humid equatorial tropic climate. The state has a coast of length 590 km (367 mi)[51] and the width of the state varies between 35 and 120 km (22–75 miles). Geographically, Kerala can be divided into three climatically distinct regions: the eastern highlands (rugged and cool mountainous terrain), the central midlands (rolling hills), and the western lowlands (coastal plains). Located at the extreme southern tip of the Indian subcontinent, Kerala lies near the centre of the Indian tectonic plate; hence, most of the state is subject to comparatively little seismic and volcanic activity.[52] Pre-Cambrian and Pleistocene geological formations compose the bulk of Kerala’s terrain.

Eastern Kerala consists of high mountains, gorges and deep-cut valleys immediately west of the Western Ghats' rain shadow. Forty-one of Kerala’s west-flowing rivers, and three of its east-flowing ones originate in this region. The Western Ghats form a wall of mountains interrupted only near Palakkad, where the Palakkad Gap breaks through to provide access to the rest of India. The Western Ghats rises on average to 1,500 m (4920 ft) above sea level, while the highest peaks may reach to 2,500 m (8200 ft). Anamudi is the highest peak at an elevation of 2,695 metres (8,130 ft). Just west of the mountains lie the midland plains comprising central Kerala, dominated by rolling hills and valleys.[49] Generally ranging between elevations of 250–1,000 m (820–3300 ft), the eastern portions of the Nilgiri and Palni Hills include such formations as Agastyamala and Anamala.
Kerala’s western coastal belt is relatively flat, and is criss-crossed by a network of interconnected brackish canals, lakes, estuaries, and rivers known as the Kerala Backwaters. Lake Vembanad—Kerala’s largest body of water—dominates the Backwaters; it lies between Alappuzha and Kochi and is more than 200 km² in area. Around 8% of India's waterways (measured by length) are found in Kerala.[53] The most important of Kerala’s forty-four rivers include the Periyar (244 km), the Bharathapuzha (209 km), the Pamba (176 km), the Chaliyar (169 km), the Kadalundipuzha (130 km), the Valapattanam (129 km) and the Achankovil (128 km). The average length of the rivers of Kerala is 64 km. Many of the rivers are small and entirely fed by monsoon rains.[49] These conditions result in the nearly year-round water logging of such western regions as Kuttanad, 500 km² of which lies below sea level. As Kerala's rivers are small and lack deltas, they are more prone to environmental factors. The rivers also face problems such as sand mining and pollution.[54] The state experiences several natural hazards such as landslides, floods, lightning and droughts. The state was also affected by the 2004 Indian Ocean Tsunami.
A catastrophic flood occurred in Kerala in 1341 CE that drastically modified the terrain and consequently affected the history.[55] The flood resulted in changing the course of the river Periyar, recession of Arabian Sea by several miles downwards making the Kuttanad region cultivable, closure of the Muziris (Kodungalloor) harbour and creation of a new harbour at Kochi.[56][57][58]
With 120–140 rainy days per year, Kerala has a wet and maritime tropical climate influenced by the seasonal heavy rains of the southwest summer monsoon.[59]:80 In eastern Kerala, a drier tropical wet and dry climate prevails. Kerala's rainfall averages 3,107 mm annually. Some of Kerala's drier lowland regions average only 1,250 mm; the mountains of eastern Idukki district receive more than 5,000 mm of orographic precipitation, the highest in the state.
During summer, Kerala is prone to gale force winds, storm surges, cyclone-related torrential downpours, occasional droughts, and rises in sea level.[60]:26, 46, 52 The mean daily temperatures range from 19.8 °C to 36.7 °C.[49] Mean annual temperatures range from 25.0–27.5 °C in the coastal lowlands to 20.0–22.5 °C in the eastern highlands.[60]:65

Subdivisions

Kerala's fourteen districts are distributed among Kerala's six historical regions: North Malabar (Far-north Kerala), Malabar (northern Kerala), Kochi (central Kerala), Northern Travancore, Central Travancore (southern Kerala) and Southern Travancore (Far-south Kerala). Kerala's modern-day districts (listed in order from north to south) correspond to them as follows:
North Malabar: Kasaragod, Kannur, Mananthavady Taluk of Wayanad, Koyilandy and Vadakara Taluks of Kozhikode
Malabar: Wayanad except Mananthavady Taluk, Kozhikode except Vadakara and Koyilandy Taluks, Malappuram, Palakkad District except Chittoor Taluk and a part of Thrissur
Kochi: A part of Ernakulam, Chittoor Taluk of Palakkad, and a part of Thrissur.
Northern Travancore: Part of Ernakulam, and Idukki.
Central Travancore: Southern part of Idukki, Kottayam, Alappuzha, Pathanamthitta and northern part of Kollam.
Southern Travancore: Southern part of Kollam, Thiruvananthapuram.
Kerala's 14 revenue districts are subdivided into 63 taluks, 1453 revenue villages and 1007 Gram panchayats.
Mahé, a part of the Indian union territory of Puducherry (Pondicherry), is a coastal exclave surrounded by Kerala on all of its landward approaches. Thiruvananthapuram (Trivandrum) is the state capital and most populous city.[65] Kochi is the most populous urban agglomeration[66] and the major port city in Kerala. Kozhikode, Kollam, Thrissur, Palakkad and Kannur are the other major commercial centers of the state. Kannur district is the most urbanised district in Kerala, with more than 50% of its residents living in urban areas.[67] The High Court of Kerala is located at Ernakulam. Kerala's districts, which serve as the administrative regions for taxation purposes, are further subdivided into 63 taluks; these have fiscal and administrative powers over settlements within their borders, including maintenance of local land records.

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How To: Use Social Media to Get a Job

Tweet, Tweet, Tweet
Twitter is a great resource for job searches, not only because of the great keyword search functionality, but also because you can easily form connections with others in your industry across the world. The first thing you must do is complete your profile. Make sure you have a photo, link to your blog or another social networking site (perhaps LinkedIn) and a bio.

Then comes the fun part! Connect with friends and others in your niche. Do a Twitter search for keywords that pertain to the industry you are looking to work on. There are many job recruiters on Twitter who post jobs daily, so follow and converse with them. Also, if you tweet about your job search, you may come up in others’ searches for certain keywords. The people who find your tweets may be able to help you out!

Take Advantage of LinkedIn
LinkedIn is a professional social network that gives you the opportunity to put your resume online. Your profile is searchable by recruiters and companies, and then those people are able to message you to inquire more information. More and more companies are beginning to use LinkedIn to search for future employees.

To get the best results, be sure to request recommendations from previous employers and people you have worked with. This is a surefire way for prospective employers to know what kind of worker you are. Also, there are many niche groups you can join on LinkedIn that will post job opportunities available in the field.

Fix up your Facebook
Facebook is undoubtedly the largest social network in the world. If you have a Facebook profile, make sure you do not have anything on there that you wouldn’t want a future employer to see. If you have photos that could be considered inappropriate, you should take them off your profile. But there is more than just censoring your photos to making your Facebook profile foolproof. An online recruitment site posted their top ten turn-offs found on social networking sites, which include:

References to drug abuse
Extremist / intolerant views, including racism, sexism
Criminal activity
Evidence of excessive alcohol consumption
Inappropriate pictures, including nudity
Foul language
Links to unsuitable websites
Lewd jokes
Silly email addresses
Membership of pointless / silly groups
Begin a Blog
Setting up a blog and discussing topics in your niche will not only help you connect with others interested in the same topics, but it can help you get noticed by industry experts. Show your readers that you care about what is going on in your industry by carefully researching topics and writing thoughtful posts. Also, you can add a page on your blog dedicated to your resume with contact information and even a photo.

Once you’re up and posting, research other blogs in the industry you’re looking to work in and actively participate. Start up a conversation by submitting a comment about a post that interests you. Also, if other blogs you read allow contributors offer to write a post about something you are an expert to further brand your name.

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What Makes a Good SEO Proposal?

Introduction

Who are you and what’s your mission statement/purpose?
Brief company background info start-up to present.
Why are you submitting this RFP?
The Body
What is your plan?
How will you implement this?
Who is involved?
How will it be measured/evaluated?
Recommendations
Any client testimonials?
Case studies?
Supporting documents?
Research papers, etc.
The Finances
What does the budget look like?
What costs are involved?
Are there any unforeseen items that may affect these numbers?
There maybe a few sections here and there that differ and the order may vary, but surprisingly the two are similar. When I noticed this, I went back through a few of them again and started to separate the good proposals from the not-so-good ones. Here is what I found that tells a good SEOP from a bad one:

The Introduction
The Bad:

These SEOPs started off with explaining what SEO is and how it is useful to websites, which is fine if you’re talking to someone who has never heard of SEO. When it comes to sending a proposal to a company that has reached out to you about using your SEO services, they are already aware of what it is and its usefulness. There is no need to explain what it is to them.

The Good:

These SEOPs explained who the company is, stated their mission and explained their philosophy in regards to SEO. They did not explain SEO, they expressed their own opinions as to how it should be used and implemented. The philosophy of a company is huge to me. If I’m looking to hire a company to help me, our ideals on SEO should be similar. I’m not saying we will agree all the time, but knowing where a company stands on this is a big selling point. Sure, a company could lie just to get the client, but just like when a non-profit lies and the grant is taken away, consulting firms can be fired.

The Body
The Bad:

This is the trickiest part of the proposal for consulting firms. They’ve, hopefully, looked over the site and have some ideas on what to implement but they don’t want to give any “free advice” anyway. This is completely understandable. However, these proposals essentially transcribed a phone conversation. There needs to be some risk with this section. Not to say in detail what to do, but to say here is how your website is currently behaving. These sections were pretty vague, safe and lacked effort. Again I understand why not much detail is given, but if no risk is taken how will the potential client know you’re serious?

As a side note, I do think it is okay to reference articles that explain how certain processes work, i.e. domain changes. But when you do this I’d make sure you aren’t referencing an employee of your competition whose biography and place of employment is included in the article. Essentially you’ve just given a recommendation to a competitor.

The Good:

These companies. took. risk. They actually ran a few keyword ranking reports for terms we wanted to rank for, were ranking for and ones we needed to rank for that hadn’t been discussed. This showed a lot of work on their part and it also showed they were behaving in the manner that we were going to hire them anyway. I also got a sense of their work ethic from these good examples. Going above and beyond when no definitive contract had been signed conveyed they were serious about getting our business. Is it possible to get a client without taking this type of ”risk”? It absolutely is, but without risk the rewards are minimal at best.

Recommendations
The Bad:

If your only quotes from clients say, “They provided great service”, I’d either go look for more quotes or question how great your service really is. This is probably my own preference, but a quote like that is similar to that of a blog comment that says, “Great Post”. A statement like that doesn’t really make me want to call the company back and say “You’re hired!”. On top of that, the “case studies” are really nothing more than a one page document that states, “We did keyword research for client XYZ, analyzed their website and now their traffic has increased.”. Neither of these were really persuading me to want to hire or continue communication with this company.

The Good:

What I really liked wasn’t the fact that real names and companies were used (though that did help), but that the quotes were descriptive and you could tell thought had been put into it. These were quotes that were memorable and did not blend in with the rest. The case studies provided by these companies explained the condition of the site before hand and provided detail on how they went about analyzing the site. Lastly, rather than comment on the increased amount of traffic, a mention on the increase in conversions/sales was used.

Financials
The Bad:

The only way this section was messed up was when the companies gave no actual dollar amount and were very vague as to what the client would be paying for. Now, I’m not saying your prices should be listed like a menu from Burger King, but you should be able to let people know what they are getting for a rough estimate. If there are any extra services you provide that weren’t discussed list them here as well so everyone is aware. Nothing can taint the relationship like an unknown cost appearing out of nowhere.

The Good:

This section was kept simple and explained what the client was getting and what else was available for an estimated cost.

Overall
The Bad:

These SEOPs seemed pretty cut and paste. I’d imagine if you compared two proposals for different clients in different industries, they would read the same. So my question is, if no two websites are marketed the same why would the proposals be the same? During the initial call there should have been enough time to identify what the client’s concerns were and how they would be addressed.

The Good:

Unique, original and memorable are three words I’d use to describe these proposals. If these were cut and paste, then I was fooled, though I doubt it. To me it was pretty clear these companies took time to listen to the potential clients and tailored the SEOP to fit them. The impressive part was the company’s who not only listed the customer’s wants, but the ones that listed (in a polite manner) what the customer needs were.

There wasn’t a single company that hit every single area perfectly. What I believe it comes down to is the client. It’s about optimizing the SEOP to fit their needs and to persuade them to become a client. Think of it the same way your company optimizes websites. It isn’t about you, it’s about attracting them and getting the conversion.

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15 Link Exchange Tips

Establishing inbound links through reciprocal link exchanges is a very effective promotional and advertising tool.If done correctly, building inbound links can improve your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors. Here are 15 link exchange tips to get you started:
1. Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your products or services.

2. Keep your link title brief and free of long sentences.

3. Try to keep your link description brief (aim for 200 characters or less).

4. Do not capitalize all letters in your link title or description.

5. Do not give the webmaster a deadline on when they should reciprocate. Webmasters are very busy people and it may take from 1 to 60 days or more. Be patient and in the long run you will receive more quality link partners!

6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site.
7. Do not request link exchanges from sites that are unrelated to your website. For example, if you have a candle website, don't exchange links with a pharmaceutical website. This will not benefit your customers or visitors and the search engines may penalize your website for this.
8. Let the webmaster know that you have indeed visited their site and explain to them why a reciprocal link exchange with your website would be beneficial.

9. Be sure that your link pages are search engine friendly. Link pages are easier indexed if they have no more than 25 links per page.

10. Complete your website before requesting reciprocal link exchanges. Most webmasters will not link to a site where most of the pages are "under construction".

11. Do not give misleading information in your link exchange request. Most webmasters are not going to believe it and your request will most likely be ignored. For example, don't claim that your site receives 100,000 unique visitors a day unless your site really receives that many.

12. It is best to categorize your link partners. For example, you might want to have a home and garden page, a home improvement page, a candles page, etc. This is a much better way or organizing your links for both your visitors and your link partners. If you just have one huge page of links in no order, most webmasters will not approve your link exchange request.

13. Make sure your links page is linked and visible from your home page.
14. If your site is family friendly, do not add link partners that offer services or products that are not family friendly.

15. Be aware of free-for-all link programs and link farms. These are sites that basically offer nothing but unrelated links and end up collecting and sharing your email address, which results in a lot of unwanted SPAM in your inbox.

The above tips are only a few suggestions on how to build a successful linking campaign. Most importantly, be patient and take your time to find quality link partners that will add a valuable resource and bring targeted traffic to your website.

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6 Key Metrics for a Social Media Measurement Dashboard

A host of social media monitoring tools are available to monitor conversations that are relevant to your brand or company. Many of these tools also now offer built-in engagement components that allow you to easily engage in relevant conversations. In addition to ease of use, another key benefit of these tools is that you can also track and measure the conversations you participate in through one easy solution.

This makes social media engagement much easier to manage, but a key aspect is still missing. To fully understand the impact of your social media efforts, you need a true social media measurement dashboard.

Because there aren't any truly robust tools that go beyond monitoring social media to measuring your social media efforts, you'll likely need to create your own dashboard for now. The following are six key metrics that should be part of your social media measurement

1. Gross Views

Gross views is the aggregate of views across your various social media channels. It represents the number of times users were exposed to your brand through your social media channels. The calculation will vary depending on the channels that you use, but some of the metrics that go into this calculation include:

Facebook page views
Blog page views
YouTube channel views
YouTube video views
Flickr photo views
2. Connections

This is a calculation of anyone who has explicitly expressed an interest in your brand or company. By expressing their interest, the user has taken the next step beyond just being exposed to your brand or company to now having a relationship where a conversation can take place.

Some of the metrics that will fall under the connection calculation include:

Blog subscribers
Facebook fans/likes
Twitter followers
YouTube friends and subscribers
LinkedIn group members
3. Audience Engagements

Audience engagement is a measure of how actively your audience is engaging with or talking about your brand or company. A few of the key metrics that go into the calculation include:

Blog comments
Twitter retweets and @ tweets
Facebook interactions
YouTube interactions
Social media brand mentions
4. Social Media Referrals

Likely one of your ultimate goals of a social media campaign is to drive visitors to a site where a conversion can take place. Measuring social media referrals to your site is thus a critical component of a social media measurement dashboard.

In order to properly measure social media referrals, there will need to be some set up and configuration with your web analytics tool. Once this has been completed, you'll be able to measure social media referrals that can be tied directly to your efforts as well as social media referrals that aren't directly attributed to your efforts.

To learn more about setting up and configuring your web analytics tool, check out part one and part two of "Measuring Social Media With Web Analytics."
5. Social Media Conversions

You'll likely be judged based on the business value that you deliver through your social media efforts, so just showing metrics (e.g., connections and audience engagement) won't impress your superiors. You need to show how these types of metrics translate into conversions that provide value to your company.

If you've properly set up and configured your web analytics tool to measure social media referrals and you've defined your site goals, then you're ready to measure conversions. You should measure conversions from each social media channel and then roll it up into total conversions that can be attributed to social media.

6. My Engagements

This is a measure of your activity within the social media space and is increasingly a type of metric that social media monitoring tools are including. Looking at how this metric correlates with the other metrics included in your dashboard can begin to show the impact that your social media efforts are having.

Some of the metrics that should be included in the engagement calculation are:

Internal blog posts
External blog and forum comments
Facebook posts
Twitter retweets, @ tweets, and general tweets
YouTube video posts

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SEO Services Help You Increase Web Traffic and Sales

Are you happy with the amount of web traffic your website is receiving? If your statistics are low or could do with some improvement you may need the services of an SEO company. SEO stands for search engine optimisation and is a method used to increase your chances to being found on search engines and ranking on the first few pages.
Visitors are the key to successful business, but if potential clients and customers don’t know your website exists you might as well shut up shop now. Imagine reaching thousands of potential customers a day, customers who are actually already looking for your product or service by typing relevant keywords into Google or any other major search engine.
If you are not sure where you currently stand with regards to search engine ranking, an SEO company can run a number of reports on your current status. These reports will help your SEO consultant to determine your weak areas and make recommendations for improvements. This may be in the form of a new website being designed and built with SEO in mind or simply improvements to your website wording so that it includes strong keywords and key phrases.

There is much that can be done to improve your online profile and a small investment in SEO can bring big rewards. The key to online success is to reach your target audience and give them something that will make them return to your site and buy your product or service. If there is nothing of value on your site then why should you expect a visitor to browse your pages and make a purchase? Good landing pages, strong content, and a valid and to the point sales message are all key in helping you to make the sales and keep your website fresh and interesting.
Many SEO companies offer a free SEO appraisal. This is a great benefit to take advantage of and will give you a good idea of what an SEO company can do for you. Budgeting for SEO services is easy with many SEO companies offering easy to manage monthly packages and fixed fee services. There are so many ways you can improve your website exposure and your levels of traffic and with a little investment with the right SEO company you will maximise your return on investment in no time.
Finding a good SEO company is easy online. There are many to choose from with many offering special deals and free SEO appraisals. Look for companies boasting outstanding testimonials from current and past clients and who specialise in all industries. Once you find a good SEO company you will be glad you did and the results will speak for themselves.
Successful Businesses offer Search Engine Optimisation London for a range of companies in and around the South East of England. No traffic to your site will lead to no sales, see how we can help you grow.

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