Improve Business With Online Strategies

There’s an old saying that nothing happens until someone sells something. It is still true
For any business.

In today’s computer-savvy world, the internet has become a very resourceful tool for both business owners, (who can use the internet as a platform to advertise their products and services) and shoppers (who enjoy an exceptional online shopping experience).

It is no wonder many businesses utilize different online strategies to impel customers to their websites.Small businesses depend on these promotional tactics as an effective online marketing tool, and this helps to balance the competition between themselves and much larger corporations. In the same respect, new business owners resort to these different online strategies, so they are able to compete with worldwide companies without having to expand their advertising and marketing budgets. When done correctly, traffic can be easily generated to a company’s website, and a fast and promising return on investment can be made.

1. Search Engine Optimization (SEO) and pay-per-click (PPC) advertisements.

Search engine optimization and pay-per-click marketing are two important online strategies used by many businesses when persuading potential customers to their website. In the search engine optimization approach, business owners research and select effective targeted keywords or “title tags” that can be used when prospective customers conduct search results. SEO can also help improve the ranking of a company during such search; therefore, more traffic to a particular website can mean more potential company revenue.

Pay-per-click advertisements can be used in conjunction with SEO, whereby advertisers pay a company a fixed amount of money when an advertisement is clicked to visit the advertiser’s website. PPC advertisements are a great way for companies to raise their profile and the profile of their affiliates, since both parties are advertised on multiple sites. For example, a popular travel website that sells competitive airline tickets and vacation packages can post hotel advertisements on their website. Depending on the contractual price and number of visitors who clicked on the advertisement, the travel company can make money from the hotel and vice versa.

2. Social shopping

Social shopping is a new online phenomenon that has become extremely successful in the past few years. It combines two very popular online pastimes: social networking and bargain shopping. Entrepreneur marketing on social shopping sites have overtaken other forms of marketing, including direct marketing promotions. Many new business owners are finding more advantages to social shopping as a cheap and effective means of advertising when compared to the costs and process of traditional marketing.

3. Post marketing advertisements in blogs

Another way in which companies can improve their online business is through the use of blogs. Retailers can easily advertise their company by linking photos and detailed information about their products and services when they post a blog. In return, readers can write comments and feedback about their own experience with the company’s products. Not only do blog advertisements raise the profile of a new business, but they can also increase the company’s rank during a search result.

4. Website maintenance-
Many consumers are proven to become repeat customers if they encounter a positive online shopping experience. Their positive online transactions can simply attract new customers by word of mouth. In order to properly produce a delightful online shopping experience for new and existing patrons, business owners must have an effective, professional-looking website detailing their products and services. The website interface should be user-friendly in order to assist with a good shopping experience and easy checkout.

5. Web metric analysis-

Another way to improve online marketing strategy for new companies is the implementation of web metric analysis. Through this approach, the number of sales, user origin, and site visit duration can all be tracked. Depending on the findings, the company may want to adjust their marketing campaign accordingly. For example, a florist may use web metric analysis to find out why his/her online sales had dropped in the previous month. Through this metric approach, s/he discovered that visitors remained on his/her site only briefly. After determining the advertisements on the website may not have been created effectively, s/he decided to change the advertisement completely. Upon that modification, the company was able to successfully make up for their losses in the following month.

6.Improve online business through social networking sites

In today’s high speed society, social networking is a hot topic in internet circles. It attracts people who have similar interests and opinions. Social networking sites are not only a place to have a fun or keep in touch with friends and family, but also one of the great places to get the word out about your business. Companies from Coca-Cola to McDonald’s and even major television stations are now using social networking sites to reach people globally and promote their business in new ways.
Share

7 Simple SEO Tasks to Complete for a New Site

I have assisted countless websites in launching a new or redesigned website. Regardless of the business or the industry, there are a number of tasks you should perform to make sure your SEO gets off on the right foot. The good thing is, these tasks can take no more than 30-60 minutes to complete and are well worth it.


1. Setup Webmaster Tools

 Using a service like Google Analytics is great, but you really should verify your site with each of the search engines webmaster tools. These services allow you to diagnose and analyze things on your site, that a website analytics solution can not. Submit sitemaps, find error pages, diagnose slow loading pages, and tons of other neat tools are provided by the webmaster tools.

    * Google Webmaster Tools
    * Yahoo Webmaster Tools
    * Bing Webmaster Tools

2. Install Analytics, Setup Your Goals

There is no reason why you should not be tracking your website visitors. Google Analytics is free, easy to install and provides a wealth of information about your website and your customers. Sign-Up for a free account and install or pay someone to install the javascript code on your website.

Also go the extra mile and track key actions on your websites. Things like contact form submissions, downloads, video plays, and purchases should be getting tracked to understand your conversion funnel better and improve your conversion rates.

3. Fix Canonical URL Issues

Something that I would say 90% of all websites never do, it fix the www vs non-www duplicate content issue. This is such a quick fix, but so many websites overlook it. Going with either the www or the non-www, will solve the issue of having multiple URLs for the same web page. Also make sure your internal links are going to the / and on index.html or similar.

PHP Sites: Add to .htaccess file

Options +FollowSymlinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain.com
RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301]
RewriteRule ^index.html$ / [R=301,L]

ASP Sites: Done through IIS
4. Add Your Robots.txt File

Go through your web files and identify directories that you don’t want the search engines to index. Things like your administration files or miscellaneous files found on your server, restrict them from being indexed.

Upload robots.txt file with below text. Make sure you replace “/folder name/ with the folder(s) you want to restrict.

User-agent: *
Disallow: /folder name/
5. Submit XML Sitemap

Once your website is 100% completed, use an XML sitemap generation tool to crawl your entire site and create an XML sitemap that you can submit to the search engines. Each search engine allows you to submit your sitemap right from within Webmaster Tools. This will help get your new site crawled faster and make the search engines better able to find ALL of the pages on your site.

6. Setup Your Local Business Listings

As you may know, Google, Yahoo, and Bing all have local business centers that allow you to add a free business listing that has the chance to show up in the local results when a user performs a local query in one of the search engines.

I would suggest going to GetListed to help manage all of your local business listings. This free service will help you manage and check to make sure you are properly submitting and verifying your local business listings in Google, Yahoo, Bing, Yelp, BOTW and Hotfrog.

GetListed will cover the main local business directories you should submit to, but a service call Universal Business Listing will help you syndicate your listing to all of those 2nd tier local directories like InfoUSA, YellowPages.com CitySearch and Superpages.com. Instead of manually submitting your listing to lots of other local directories, pay $30 and have UBL submit your listing for you.

7. Add 301 Redirects

If you are redesigning a website, try to keep the same URL structure if possible. This way you will reduce the risk of losing any organic search engine rankings and traffic. However if for whatever reason the URL structure needs to change, identify the key pages that are ranking well and gaining traffic and 301 redirect them to the most relevant page on the new site.

If a client has purchased multiple domains and has mirror sites up, direct those sites over to the main site. There is no point in risking a duplicate content penalty for having multiple sites with the same content.

ASP Sites – 301 Redirect

<%@ Language=VBScript %>
<%
Response.Status=”301 Moved Permanently”
Response.AddHeader “Location”, “http://www.example.com/keyword.asp”
%>

PHP Sites – 301 Redirect


Header( “HTTP/1.1 301 Moved Permanently” );
Header( “Location: http://www.new-url.com” );
?>






  

                   


Share

Yahoo Launches Advertising Solutions Portal

Everyone seems to be cleaning up their interfaces today. Hot on the heels of Google New, Yahoo's B2B division launched the imaginitively named, Yahoo! Advertising Solutions portal. However unlike the aforementioned competitor, this project was not created from a 20% employee time allocation, and instead took months of "brainstorming, researching, designing, engineering, writing, reworking, user testing, and collecting focus-group insights."
To be fair, it looks like the time has paid off as the portal is great looking for a B2B landing page, which are usually extremely boring, and has a fantastically 'aspirational' feel. In fact it's so modern and upbeat that it makes the Microsoft Advertising Community look like it was built on Ning.

However, the latter shouldn't feel too overshadowed as Yahoo have clearly borrowed a lot of ideas from them:
"Most importantly, the portal intends to foster a water-cooler environment for marketers, ad creatives, producers, publishers, and other advertising execs to be educated and inspired by Yahoo!-specific and industry-related content. Together with award-winning advertising agency Goodby, Silverstein & Partners, Yahoo!'s engineering, UED, and B2B teams worked hard to construct a content-rich experience within a modern visual design."
Share

5 Steps to Increase your Google Page

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it's not, but if it's related to your website than you will be accomplishing two tasks at once.

You will be advertising for your website (bringing in targeted traffic) You will also be building your websites presence.

Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

2. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture.

Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

Remember the more links you have the higher your PR will be

3. Using ezine ads (or newsletters). Creating an ezine will probably be the most beneficial step you can take to increasing your web presence. When you create an ezine you will be able to keep visitors coming back to your website for more by using signatures and giving special deals.

Ezine's will also allow you to increase your back links. By creating an ezine you can submit your information about your ezine to an ezine directory. This directory will than link to your website(thus giving you a free link).

4. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories.

Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

5. Links from related websites. Gaining links from related websites can be one of the most frustrating tasks you can attempt.

They are very easy to find, but can be somewhat difficult to obtain links from.

To find related websites, all you have to do is go to a search engine... say Google... and type in your subject. Maybe your website is based on ford mustangs.

You go to Google and type in ford mustangs, than you look around for pages that are somewhat related to your website. After you have done this (which should be very easy) you have to contact them in some way to get your link posted on their website. This can be the most difficult task because a lot of webmasters ignore e-mail's from people requesting links because they don't see the importance of it at the time. Some other reasons could be that they are rarely online, or they delete spam mail and sometimes delete their important emails in the process.

Important note: When looking for link partners don't just link with websites that have a page rank of 4 or higher. Link with anyone and everyone you get a chance to. If you link to someone that has a page rank of zero, this will not hurt your page rank. It will only increase it because you are getting a link back to your website. Google doesn't look at your back links page ranks to determine what yours is going to be. It simply looks at how many back links you have.

So if Google one day decided to link to a website that was just created and this website has a page rank of 0 and has a domain that goes something like this: mywebsite.geocities.com it's page rank wouldn't increase even though Google's page rank is 10, it's rank would still be zero because it would only have that one back link.

Article By:Charles Nixon
Share

Why Brand and Reputation Management SEO are the Way Forwards?

If I were to sit in a meeting with a big client now and tell them to slash a little of their traditional SEO budget and instead spend more time optimising the top 30 SERP’s for variations of their brand names, they would literally laugh me out of the room.


People and big companies have only these last few years got their heads around SEO, they now know that in order to get more traffic, more sales and more revenue, you need to optimise your site and make its targeted keywords appear as high as possible in all the major search engines.


But moving forwards more and more independent SEO’s are going to be jumping onto the scene, as well as this more and more SEO companies opening up shop. So with even more SEO’s and more companies competing for the same term(s) every sector is going to be a battle field, but there are a few options:


1.    Optimise for long tail terms and drive traffic through with ranking for quantity terms rather than the quality ones. (Again this will start receiving huge amounts of competition).


2.    Optimise for local terms and then slowly optimise for all the locations that you cover, you will have a lot less competition, but will the search volume and customers be there?


3.    Finally and this is what I see expanding rapidly in the next few years, especially for mid sized companies and large companies that are already advertising by other means and already get a lot of direct traffic.


If you look at some of your client’s analytics data you will see that, some of the terms that actually bring the most visitors are their brand terms. As an example, do you know how many people actually go to Google and type in Facebook rather than just typing it in the browser?…….  1,680,000,000 that’s how many!


Now that is not even including mis spellings, so now imagine your client getting a fraction of brand searches, or for the rich and famous reputation searches. Currently there are not many SEO’s concentrating on this factor, but let’s just think about what happens if you do not own the rest of the sites, in the Top 5 or the Top 10? You are basically going to be losing traffic that you could have easily grabbed and converted.  But what is even worse is imagine that Top 10 for your branded term had 3-4 bad experiences or false negatives about your clients company or image, you could potentially be missing out on lots of click throughs even though you are number one for your brand term, because people are seeing the negatives about you.





                            



Brand and reputation searches are on the increase, just take a look at the above graph, this is persistent with most brand terms.


Over the next few years Brand management SEO and reputation management SEO will literally have to be offered as a separate service to clients, because although you may be number 1 for your brand. Is that really enough? What do you think?
Share

Social Media Marketing Tips

Social media marketing is a relatively new marketing concept that involves increased social interaction on websites and has gained enormous popularity over the last year or two. There are a number of different types of social media sites but all of these have in common that their users can participate on the website by sharing comments, posting their own content or making friends online. If you are still new to social media and need a few marketing tips, read on:

Use as Many Social Media Marketing Tools as Possible

The first tip is to use as many social media marketing tools as possible. There are many different types of social media and within this there are also many different websites. Registering for as many of these as possible and then using them correctly is a great way to boost your website traffic.

Some of these social networking and social media websites that allow you to interact with others online include Facebook, LinkedIN, and Twitter, as well as social content sites such as HubPages and YouTube. All these websites allow you to either create contacts through their website or else add content of your own to the website (such as articles to HubPages or videos to YouTube).

Link Your Social Media Accounts

If registering for many different social media websites seems overwhelming at first, don’t worry. A great way to reduce the amount of time you need to spend on each of these websites is to link many of them together. For example, many social networks allow you to integrate with Twitter so that when you update your Twitter status it is also shown on your social network accounts or when you update your social networks you can perhaps send this to Twitter.

Social Content and Social Bookmarking

Many business owners have used article marketing to promote their business, but have you used social content? Social content holds a number of benefits over article marketing while still being a similar concept. Put up a social content page on Squidoo or Hub Pages and then bookmark these with Digg, Stumbleupon, etc.

Social content websites are like the old article marketing websites in that you can add articles you have written but differ in that you can also add other elements such as graphics, YouTube videos, and interactive elements such as polls, comments, etc. that allow your readers to interact with your article. They also allow people who like your articles to ‘follow’ you which shows that they are interested in the articles you post and they can also subscribe to them.

Social bookmarking allows you to save a list of your favorite websites on another website where people can see them as well. These websites also allow you to make friends with people who find the websites you are listing interesting and want to know when you add other websites.

Automate What Can be Automated

Fortunately some aspects of social media marketing, such as updating your Twitter status, can be automated so that you set it up once and can then forget about it (at least for a while). Make use of this, especially if you are short of time, as it will greatly reduce the amount of time you need to allocate to social media marketing.

Encourage Visitors to Use Social Media

Another way you can use social media marketing is by encouraging visitors to your website to use it. Put up share buttons on your website pages that allow visitors to quickly and easily bookmark your pages on their social bookmarking accounts. Connect your website to Facebook and Twitter so that people can share links from your website on their Facebook or Twitter accounts, update their statuses through your website, etc.

Make Lots of Friends

Another important social media marketing tip is to make as many friends or followers on these websites as possible.
The more connections you have, the more people will see your updates and marketing messages.

Use Social Media Marketing Tools

Since the increase in popularity of social media a number of websites have come out that are not social media sites themselves but that give you the tools you need to use the social media sites, such as Twitter and Facebook, more effectively.

Social media marketing should be a part of every internet marketer’s arsenal of tools. Use as many of these websites as you can and link them together and encourage your visitors to use them too; automate the process and use other tools to help you become more effective at social media marketing.
Share

Twitter As A Sales Tool – Tweak Your Sales through Tweets

With the advent of Web 2.0, the virtual world took a turn to the best. Yet, when it comes to employing Web 2.0 in internet marketing, nothing can be as effective as social media. However, despite the many options available for e-Marketers, Twitter proves itself to be one of the best solutions to get promotional messages across consumers all over the world.

This is where you, the internet marketer, come in. By tapping into any of these sources, you can easily provide a lot of exposure to your products. However, of these methods, social media, especially Twitter, is the best way to shine the limelight on what you have to offer.

Why Twitter

Here are some statistics that will help you understand why Twitter is the tool for you:

* Twitter has more than a 100 million registered users.
* The social media website is growing by 300,000 users per day on average.
* Aside from Twitter’s users, about 180 million unique visitors hit the site on a monthly basis.

These numbers sure do make your mouth water, don’t they? Just picture at least 1% of Twitter’s users heading in your direction i.e. 100,000 users. Of these, even if 1% of that amount (100 users) buys what you are selling, you will be able to have a considerable amount of profits by the end of the month.

Besides that, managing and using twitter is a simple process. All you will need to do is tweet your promotional message whenever you want to. Compare this to writing long blogs and having to put your writing skills to the test – tweets surely take a load off your mind, don’t they? Besides, you won’t need to pay a single dime! You can message the whole world and pay nothing at all!

How Twitter Can Increase Your Sales

There are so many ways that Twitter can boost your sales. One of the first ways Twitter does that is by providing traffic to your website. Imagine tweeting a message with a link to your website, and then having at least a hundred followers re-tweet it onto their profiles. Your URL will spread online like a rocket ship at take off. In addition, with many people visiting your website, your search engine ranking will increase. Thus, you will be visible to those who aren’t using Twitter. Two birds with one stone!

Another way of increasing your website’s traffic (which in return leads to sales) is by tempting your followers. Everyone loves free things and will do anything to get them. By tweeting a competition or a sale, you will have many users try to fight their way through the online crowd to get to your website before everyone else.

You can also boost your sales by getting feedback from your followers. From time to time, you will have devoted followers provide you with constructive feedback. By using that, you will be able to assess your product’s weaknesses and strengths. Hence, you will be able create a solution to solve the weak points and focus on improving the strong points. This can ensure you of having more people like your product and eventually buy it.

There are also so many other ways such as following other Internet marketers in order to promote one another, and finding people who can help join your network to advertise your product. Regardless of what you choose, you can rest assured that you will have a thick wad of cash enter your pockets in a very short time.

So, if you’re interested in simplifying the already easy process of network marketing, all you will need is a Twitter account and a few effective promotional messages. After getting these, simply let the blue birdie take care of the rest.
 
Share

SEO Freelance Works,Online SEO Training

Once SEO was not a separate profession - Web masters performed some basic SEO for the sites they managed and that was all. But as sites began to grow and make money, it became more reasonable to hire a dedicated SEO specialist than to have the Web master do it. The demand for good SEO experts is high and is constantly on the rise.

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

I have 2.8 year experience in SEO services.I am doing the seo freelance works and seo online training.If you have any seo work please contact me.I will give 100%guarantee in my works.

Contact Me:

Phone:+919846332383

E-mail:dheeraj.sukumar@gmail.com,dheerajsukumar@hotmail.com,dheerajsukumar2005@yahoo.co.in

skype:dheerajkochi

Facebook:http://www.facebook.com/dheerajsukumar

twitter:http://www.twitter.com/dheerajsukumar
Share

How to get Traffic from Social Bookmarking sites

                                                   


Sites like digg.com, reddit.com, stumbleupon.com etc can bring you a LOT of traffic. How about getting 20,000 and more visitors a day when your listing hits the front page?
Getting to the front page of these sites is not as difficult as it seems. I have been successful with digg and del.icio.us (and not so much with Reddit though the same steps should apply to it as well) multiple times and have thus compiled a list of steps that have helped me succeed:



1 Pay attention to your Headlines

Many great articles go unnoticed on social bookmarking sites because their headline is not catchy enough. Your headline is the first (and very often the only) thing users will see from your article, so if you don't make the effort to provide a catchy headline, your chances of getting to the front page are small.
Here are some examples to start with :-

Original headline : The Two Types of Cognition
Modified Headline : Learn to Understand Your Own Intelligence

Original headline: Neat way to organize and find anything in your purse instantly!
Modified Headline : How to Instantly Find Anything in Your Purse

Here is a good blog post that should help you with your headlines.

2 Write a meaningful & short description

The headline is very important to draw attention but if you want to keep that attention, a meaningful description is vital. The description must be slightly provocative because this draws more attention but still, never use lies and false facts to provoke interest. For instance, if your write “This article will reveal to you the 10 sure ways to deal with stress once and forever and live like a king from now on.” visitors will hardly think that your story is true and facts-based.

You also might be tempted to use a long tell-it-all paragraph to describe your great masterpiece but have in mind that many users will not bother to read anything over 100-150 characters. Additionally, some of the social bookmarking sites limit descriptions, so you'd better think in advance how to describe your article as briefly as possible.

3 Have a great first paragraph

This is a rule that is always true but for successful social bookmarking it is even more important. If you have successfully passed Level 1 (headlines) and Level 2 (description) in the Catch the User's Attraction game, don't let a bad first paragraph make them leave your site.

4 Content is king

However, the first paragraph is not everything. Going further along the chain of drawing (and retaining) users' attention, we reach the Content is King Level. If your articles are just trash, bookmarking them is useless. You might cheat users once but don't count on repetitive visits. What is more, you can get your site banned from social bookmarking sites, when you persistently post junk.
5Make it easy for others to vote / bookmark your site
It is best when other people, not you, bookmark your site. Therefore, you must make your best to make it easier for them to do it. You can put a bookmarking button at the end of the article, so if users like your content, they can easily post it. If you are using a CMS, check if there is an extension that allows to add Digg, Del.icio.us, and other buttons but if you are using static HTML, you can always go to the social bookmarking site and copy the code that will add their button to your pages.
Here is a link that should help you add Links for Del.icio.us, Digg, and More to your pages.

6 Know when to submit

The time when you submit can be crucial for your attempts to get to the front page. On most social bookmarking sites you have only 24 hours to get to the front page and stay there. So, if you post when most users (and especially your supporters) are still sleeping, you are wasting valuable time. By the time they get up, you might have gone to the tenth page. You'd better try it for yourself and see if it works for you but generally posting earlier than 10 a.m. US Central Time is not good. Many people say that they get more traffic around 3 p.m. US Central Time. Also, workdays are generally better in terms of traffic but the downside is that you have more competitors for the front page than on weekends.

7 Submit to the right category

Sometimes a site might not work for you because there is no right category for you. Or because you don't submit to the right category – technology, health, whatever – but to categories like General, Miscellaneous, etc. where all unclassified stuff goes. And since these categories fill very fast, your chance to get noticed decreases.

8 Build a top-profile

Not all users are equal on social bookmarking sites. If you are an old and respected user who has posted tons of interesting stuff, this increases the probability that what you submit will get noticed. Posting links to interesting articles on other sites is vital for building a top-profile. Additionally, it is suspicious, when your profile has links to only one site. Many social bookmarking sites frown when users submit their own content because this feels like self-promotion.

9 Cooperate with other social bookmarkers

The Lonely Wolf is a suicidal strategy on sites like StubleUpon, Digg, Netscape. Many stories make it to the front page not only because they are great but because they are backed up by your network of friends. If in the first hours after your submittal you get at least 15 votes from your friends and supporters, it is more likely that other users will vote for you. 50 votes can get you to the top page of Digg.

10 Submit in English

Linguistic diversity is great but the majority of users are from English-speaking countries and they don't understand exotic languages. So, for most of the social bookmarking sites submitting anything in a language different from English is not recommendable. The languages that are at an especial disadvantage are Chinese, Arabic, Slavic languages and all the other that use non-latin alphabet. German, Spanish, French are more understandable but still they are not English. If you really must submit your story (i.e. because you need the backlink), include an English translation at least of the title. But the best way to proceed with non-English stories is to post them on where they belong. Check this link for a list of non-English sites.

11 Never submit old news

Submitting old news will not help you in becoming a respected user. Yesterday's news is history. But if you still need to submit old stuff, consider feature articles, howtos and similar pieces that are up-to-date for a long time.

12 Check your facts

You must be flattered that users read your postings but you will hardly be flattered when users prove that you haven't got the facts right. In addition to sarcastic comments, you might also receive negative votes for your story, so if you want to avoid this, check you facts - or your readers will do it.

13 Check you spelling
Some sites do not allow to edit your posts later, so if you misspell the title, the URL, or a keyword, it will stay this way forever.

14 Not all topics do well
But sometimes even great content and submitting to the right category do not push you to the top. One possible reason could be that your stories are about unpopular topics. Many sites have topics that their users love and topics that don't sell that well. For instance, Apple sells well on Digg and The War in Iraq on Netscape. Negative stories - about George Bush, Microsoft, evil multinational companies, corruption and crime also have a chance to make it to the front page. You can't know these things in advance but some research on how many stories tagged with keywords like yours have made the front page in the last year or so can give you a clue.

15 Have Related Articles / Popular Articles
Traffic gurus joke that traffic from social bookmarking sites is like an invasion – the crowds pour in and in a day or two they are gone. Unfortunately this is true – after your listing rolls from the front page (provided that you reached the front page), the drop in traffic is considerable. Besides, many users come just following the link to your article, have a look at it and then they are gone. One of the ways to keep them longer on your site is to have links to Related Articles / Popular Articles or something similar that can draw their attention to other stuff on the site and make them read more than one article.

16 RSS feeds, newsletter subscriptions, affiliate marketing

RSS feeds, newsletter subscriptions, affiliate marketing are all areas in which the traffic from social bookmarking sites can help you a lot. Many people who come to your site and like it, will subscribe to RSS feeds and/or your newsletter. So, you need to put these in visible places and then you will be astonished at the number of new subscriptions you got on the day when you were on the front page of a major social bookmarking site.

17 Do not use automated submitters

After some time of active social bookmarking, you will discover that you are spending hours on end posting links. Yes, this is a lot of time and using automated submitters might look like the solution but it isn't. Automated submitters often have malware in them or are used for stealing passwords, so unless you don't care about the fate of your profile and don't mind being banned, automated submitters are not the way to go.

18 Respond to comments on your stories
Social bookmarking sites are not a newsgroup but interesting articles can trigger a pretty heated discussion with hundreds of comments. If your article gets comments, you must be proud. Always respond to commends on your stories and even better – post comments on other stories you find interesting. This is a way to make friends and to create a top-profile.

19 Prepare your server for the expected traffic
This is hardly a point of minor importance but we take for granted that you are hosting your site on a reliable server that does not crash twice a day. But have in mind that your presence on the front page of a major social bookmarking site can drive you a lot traffic, which can cause your server to crash – literally!
I remember one of the times I was on the front page on Digg, I kept restarting Apache on my dedicated server because it was unable to cope with the massive traffic. I have many tools on my site and when the visitors tried them, this loaded the server additionally.
Well, for an articles site getting so much traffic is not so devastating but if you are hosting on a so-so server, you'd better migrate your site to a machine that can handle a lot of simultaneous hits. Also, check if your monthly traffic allowance is enough to handle 200-500,000 or even more visitors. It is very amateurish to attract a lot of visitors and not be able to serve them because your server crashed or you have exceeded your bandwidth!

20 The snowball effect

But despite the differences in the likes of the different social bookmarking communities, there are striking similarities. You will soon discover that if a post is popular on one of the major sites, this usually drives it up on the other big and smaller sites. Usually it is Digg posts that become popular on StumbleUpon and Reddit but there are many other examples. To use this fact to your best advantage, you may want to concentrate your efforts on getting to the front page of the major players only and bet on the snowball effect to drive you to the top on other sites.
An additional benefit of the snowball effect is that if your posting is interesting and people start blogging about it, you can get tons of backlinks from their blogs. This happened to me and the result was that my PR jumped to 6 on the next update.
 
Share

The Importance of Backlinks

If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Search engines want websites to have a level playing field, and look for natural links built slowly over time. While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. This is also a reason why backlinks factor in so highly into a search engine's algorithm. Lately, however, a search engine's criteria for quality inbound links has gotten even tougher, thanks to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine's latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site's rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.

We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.

Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.

One thing is certain: interlinking sites doesn't help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won't hurt you.

There are a few things to consider when beginning your backlink building campaign. It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few.

Another tool to help you with your link building campaign is the Backlink Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. Rather, you need to have a large number of QUALITY inbound links. This tool searches for websites that have a related theme to your website which are likely to add your link to their website. You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you. This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process.

There is another way to gain quality backlinks to your site, in addition to related site themes: anchor text. When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a webmaster has. Instead of using words like "click here" which probably won't relate in any way to your website, using the words "Please visit our tips page for how to nurse an orphaned kitten" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.

Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. We hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.
Share

Tour Destinations,Tour Destinations In India,Best Holiday Company

Munnar is the most famous honeymoon destination in South India. Its called The Queen Of Hill Station and it is blessed with beautiful weather.Honeymoon in munnar is offering the best and cheap tour packages in India.


"Tourmark Indus" is an Indian Holiday Company managed by a group of tourism professionals with profound experience in Tourism business, engaged with the hospitality industry for last one decade and more. We rightly claim, that we could cater to all your needs in every segment of the Tourism and Travel industry, which we sure all our guest would truly approve to.

"Tourmark Indus" is rightly located in the State of Kerala - INDIA, also known world wide as " God's Own Country ". Our head office is situated in Cochin - also known as "Queen of Arabian Sea", with well-furnished office, quality fleet of transport and trained staffs'.

For Details please contact:

Door # 38/2096 on plot # 87 ,

Gandhi Nagar ,Giri Nagar North Extention,

Ernakulam 682020

Email : mailbox@honeymooninmunnar.com

Mobile: +919946072925

Visit: http://www.honeymooninmunnar.com
Share

How to get traffic from Facebook

Facebook is not the first social network but it is the most popular one. There have been many other social networks before Facebook and while some of them were popular at some point in time, none could reach the popularity of Facebook. In addition to keeping in touch with your friends, Facebook can be (and is) used for business. You can use it to promote your products and services, to acquire new clients, or to get traffic to your site.

Like Twitter, Facebook is just one of the many ways to get some traffic to your site. Many marketers believe that it is just a matter of time for the traffic from Facebook, Twitter and the other major social networking sites to surpass the traffic their sites get from Google.

While this time might come, don't take this as a promise that even if you do everything right, Facebook, Twitter, or any other similar site will do traffic miracles for you. For some people Facebook works like a charm, for others it doesn't work at all. The same applies to Twitter. You can't know in advance if Facebook and/or Twitter will crash your server with traffic. Just try both and see which one (if any) works for you.

Unlike Twitter, which is very simplistic, Facebook offers more possibilities. Yes, you might need more time in order to explore all the possibilities and take advantage of them but hopefully these efforts will have a great return in terms of traffic. Here are some tips that can help you turn Facebook into a traffic monster:

1 Your profile is your major weapon

As with Twitter and any other social network, if you don't make your profile interesting, you will hardly become popular. Give enough background information for you and don't forget to make your profile public because this way even people, who don't know you, when they encounter your profile, they might become interested in you and become a supporter of yours.

2 Include information about your site on your Wall and in the photo gallery
Facebook gives you the opportunity to write a lot about you and your endeavors, as well as to include pictures, so use all these opportunities to build interest in you and your products. It is even better to post videos and fill in the other tabs, so if you have something meaningful to put there, just do it.

3 Build your network

As with other social networking sites, your network is your major capital. That is why you need to invite your friends, acquaintances, and partners and ask them to join as your supporter. You should also search for people with interests similar to yours. However, don't be pushy and don't spam because this is not the way to convince people to join your network.

4 Post regularly

No matter how interesting the stuff in your Facebook profile is, if you don't publish new content regularly, the traffic to your Facebook profile (and respectively the Facebook traffic to your site) will slow down. If you can post daily, it is fine but even if you don't post that regularly, try to do it as frequently as you can. If nothing else, updating your status regularly is more than nothing, so do it.
5 Be active

A great profile, an impressive network, and posting regularly are just a part of the recipe for success on Facebook. You also need to be active – visit the profiles of your supporters, take part in their groups and other initiatives, visit their sites. You are right that all this takes a lot of time and you might soon discover that Facebooking is a full-time occupation but if you notice an increase in traffic to your site, then all this is worth.

6 Arrange your page

Unlike other social networks, Facebook gives you more flexibility and you can move around many of the boxes. If you put the RSS feed with the links to your blog in a visible space, this alone can generate lots of traffic for you.

7 Check what Facebook apps are available
Facebook apps are numerous and new and new ones are released all the time. While many of these apps are not exactly what you need, there are apps, which can work for you in a great way. For instance, MarketPlace widget/plugin or Blog Friends widget are very useful and you should take advantage of them. You can also use the widgets for crossposting (i.e. posting directly on Twitter from Facebook) because this saves you time.
8 Use Facebook Social Ads

If you can't get traffic the natural way, you might consider using Facebook Social ads. These are PPC ads and starting a campaign is similar to an Adwords campaign.

9 Start a group

There are many groups on Facebook but it is quite probable that there is a free niche for you. Start a group about something related to your business and invite people to join it. The advantage of this approach is that you are getting targeted users – i.e. people, who are interested in you, your product, your ideas, etc.

10 Write your own Facebook extensions

While this step is certainly not for everybody, if you can write Facebook extensions, this is one more way to make your Facebook profile popular and get some traffic to your site.

11 Use separate profiles

Unfortunately, social networks do expose a lot of personal information and you are not paranoid, if you don't want so much publicity. Many people are rightfully worried about their privacy on social network sites and that is why it is not uncommon to have one personal profile for friends and one business profile to promote their business. You can have one single profile for both purposes, but if you have privacy concerns, consider separating this profile in two – you'd better be safe than sorry.
Facebook is changing all the time and no matter how hard you try to follow these changes, there will be new and new possibilities for you to explore. That is why it is not possible to compile a complete list of all the tactics you can use in order to drive traffic from Facebook to your site. Anyway, if you try just the basics for Facebook success we listed here, chances are that you will see a considerable traffic increas
Share