Importance of Social Media Marketing

                                      

Social media marketing is the process of promoting your site or business through social media channels. Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy.
Any business becomes profitable only if the end product promised by the company or the entrepreneur is really as good as advertised and produces customer satisfaction. There is no sure-shot formula for success using marketing since it only gives more visibility to the business and the end sales depend only on the efficiency of the product. However, social media marketing is an important tool that, when properly used is a highly beneficial and promising enterprise.
Social media marketing includes a lot of things such as blogs, video sharing, community and many more. If you give a look at internet then you will get millions of Social media marketing but you have to choose the top ranked sites in which more visitors are coming. Linkedin, Flickr, Facebook, Twitter and Youtube are the most famous focal point for marketing. Sponsoring your company using these social media sites is a very smart business proposal since they provide a huge amount of constant traffic everyday. In recent days, social networking is really successful and the marketing through these sites are very essential to a trade because millions of people are accessing these sites regularly.


 The most important benefit of Social Media Marketing is the fact that – especially considering the number of users of networks such as Facebook, MySpace, or Twitter – the possibilities for exposure and growth are limitless. Moreover, one cannot ignore the speed and ease with which news is able to spread among users of social networking sites and beyond.
When considering how to first approach a Social Media Marketing strategy, it is of the utmost importance to understand your audience and the kinds of products/services that they are interested in. For instance, if your customers are the type to readily participate in online social networks, it may be beneficial to add a blog to your company website. In addition, you may request that interested employees add information/blog articles to your company site to generate interest – never forgetting to add the company logo and other features which will identify your brand into these entries.

Another way to use the popularity of social networking to the advantage of your corporation is to perhaps join one or more of the most popular social networking sites and begin discussions, groups, etc. around your relevant products and services.

Major Importance OF Social Media Marketing

1) Branding
2) Lead Generation
3) Engage with its customers
4) Generate Relevant Traffic
5) Improve ROI
6) Getting Customer Feedbacks
7) Announcing New products or services
8) Know more About Customer Preferences
9) Influence on Search Engine Rankings
10) Enhance Customer Relationship Management

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Landing Page Optimization Tips

In marketing terms, it's a specialized page that visitors are directed to once they've clicked on a link, usually from an outside source such as a Pay Per Click ad. The page is usually tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale.

A different view on landing pages

Many site owners believe that the way the visit to sale process works is this:

Client arrives on their home page

Client selects an option from a menu or an offer on the page

Client arrives on the page with the offer/product

Client purchases.

The basics of developing landing pages

There a few questions to ask yourself when creating a landing page:

What are you offering?
Who do you wish to appeal to?
Why would they be interested in your offer?
What do they need to do to participate/purchase?

Before Creating a Landing Page you should KNOW…

Business Objectives

The business objective of the campaign and in particular the page. What problem are you trying to solve?

Know Your Audience

Understand the goals and motivations of the users who will be arriving at your landing page. What are the main questions that a potential visitor will have? Knowing this will allow you to design an experience that answers these questions in priority sequence on the page.

Visitor Action

The desired action of the visitor (primary CTA). Sounds simple, but if you don’t have a very specific idea in mind, your page can lose focus.

Entry Points

Take note of all campaign entry points (email, organic, PPC, social media) and any existing collateral materials to ensure you maintain a consistent brand experience and design. If your landing page doesnʼt match the aesthetic of the banner ad then people will often rightfully assume they are in the wrong place and leave.

Technical limitations of your target audience

Are they iPhone users? Are they business people with laptops that still view everything on 1024×780? Or are they designers with big 24” iMacs?

Creative brief

Ideally there will be a well defined concept that ties business and user goals together into a simple and implementable idea. This will help you to design something that doesnʼt stray from the core goals of the campaign. If you are a small business or entrepreneur then this might seem like a bit of a luxury (or an extreme waste of time). If you’ve never used a brief before, try searching for some examples or templates – it can be really useful to go through the process of creating a simple half page brief just to get the idea down on paper before you commit it to digital realm.

Tips For Landing Pge Optimization


Clean & clear headline: Crisp is how the landing page headlines should be. Language used should be exact. This way you keep your visitor oriented and engaged.

Straight forward Call to Action: Tell the visitors what they need to do. Use buttons or well-linked text or you can use both. We can use a minimum of 2 call to action in a short landing page while 3-5 in a long LP (usually long LP is not preferred, but if there’s no way out because of the number of products, need to use them).

Emphasize benefits: Why will someone care about your company/product/service until it benefits him/her. The benefits are to be brought out in the content. This will help the visitor to quickly act accordingly.

Persuasive message: The message conveyed has to be persuasive. The features, products/services & the benefits can always be put forward in an urge manner which helps the visitor to make a decision.

Tight copy: Too much of content is always boring for someone who needs info quickly. Lack of clutter, clear & specific detailed content will help any visitor clicking the ad. Readers will read long landing page copy as long as you keep building a strong, motivating case for him/her to act. However, remember 2 things which are critical with respect to landing page copy.

Mention offers clearly: Keep your body copy in line with the offer. There has to be a logical progression from your headline to the landing page offers.

Highlight key info in bulleted points: Most of the viewers usually browse through & not read the content. Information is needed quickly. Make sure that they get everything required without having them to slow down.

Contact, Certificates & Testimonials check: Ensure that the contact details are mentioned appropriately in the landing page, so that the visitors can reach you easily (either on Phone/ Email). Certificates and testimonials builds trust in the minds of the visitors about your company & services.

The form has to be visible on the upper fold: Ask not for too much but the necessary info to complete the desired action (sale/lead). Be judicious & confidential in the given information. To be placed in the upper fold so that the visitor can access it easily.

Simple clean images: Images are always the eye-catchers. The landing page images used have to be a supportive medium for the content in the landing page. If the offering is a service, then you can show an image which explains the offering.
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