off page optimization

Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:
Press releases
Article distribution
Social networking via sites like Digg and Slashdot
Link campaigns, such as asking complementary businesses to provide links
Directory listings
Link exchanges
Three-way linking
One-way linking
Blogging
Forum posting
Multiway linking
Internet Marketing